GREAT Concept! Poor Execution... It's a common issue with online marketplaces and shopping sites that cater to the increasing popularity of "sustainable shopping to avoid the megacorps" that they are not very user friendly. Instead of being able to filter items by size or color, users are prompted to filter by the type of small business/marginalized group they want to support. This feature would be great in a vaccuum! In my experience, however, it was more of a hindrance than a help. Since items are not filtered effectively, when I searched for a "short dress" on their main website, childrens clothes and shorts came up along with dresses that ranged in length. I also tried to use the chrome extension by looking for items on Target and Amazon to see if it could efficiently item-match and that was ultimately a waste of time. Looking for a duvet insert on Target gave me options to purchase retinol cream, self-tanning spray, and stuffed animals. Searching for "duvet covers" on Amazon, I got the Goodbuy popup saying that it found +99 matches only for every item to include the term "unknown". This is not to mention that one of their main claims (small businesses not ending up on the 10th page of google) is completely empty because the pleathora of amazing small businesses that they uplift get buried beneath items that users do not want. This site and chrome extension have lots of potential to be useful tools for supporting small businesses but they have a long way to go with the efficiency of their search engines before that happens.

I LOVE this app!! I LOVE this app!! It makes shopping sustainably SO so easy. I’ve always wanted to move away from supporting large corporations (cough, Amaz*n), and this app really checks all the boxes. The web browser add on is so helpful too!!

The extension helped me find companies… The extension helped me find companies that I’ve never heard of. Great concept and easy to use. Highly recommend

Intuitive....a little too intuitive :-D A very intuitive interface when purchasing from one of their approved (rated? selected?) businesses. A little irritating with all the pop ups to encourage me to share with my peeps that I made a purchase via recommendation/via being on the site re: Goodbuy. There's gotta be a better way for me to celebrate my purchase without pushing me to do so.

I love Goodbuy and everything they… I love Goodbuy and everything they stand for! The company is full of great people working to make a difference. I love to know my money is going towards small businesses that are making a differences.