More than just a spy tool Back in the day, keyword spy tools were great, but now the landscape has evolved and I need to know what my competitors are doing on their landing pages too. This helps fuel new ideas for my tests and what I can do to increase my conversion rates and be more aggressive with my PPC campaigns.

Very accurate data (and I double check...) I find this tool returns very accurate data on keywords and ads used by competitors. I double checked it by running searches through a VPN, and it was almost always spot-on.

Ispionage Works I have used ispionage for many years. They have provided great keyword, ad copy and landing page research on our competitors. We have been able to expand our account by focusing on Google Adwords Planner and espionage. Art

Trial is dodgy Trial is dodgy - so watch out. It's not really a trial, but more of a trap. Let you do everything, but then charge you even if you cancel at the end because of a T&C condition. Take a leaf out of other software systems and apply a more legitimate and less 'gotcha' trial!

Amazing research tool to find trends in landing page design As someone who looks at thousand of landing pages each month, iSpionage has become my most treasured resource for landing page discovery. As a competitive intelligence tool it's a great way to keep abreast of what others are doing, and to make sure I stay on top of the design trends in PPC advertising.