Great product, terrible pricing for existing/ongoing customers I love Gravity Forms, but I don't love their refusal to honour existing customers when they have major sales like Black Friday. Last year (2023) for Black Friday they had 50% off for new licences, but nothing for those of us with renewals in November. I contacted their sales team who said "The Black Friday pricing applies to new license purchases, not renewals or upgrades." So, I simply cancelled my existing licence and signed up for a new one, which saved me hundreds of dollars. It would be great if I didn't have to do this…

Just does whatever you need it to do Just does whatever you need it to do. I use it for my online quote request process - as certain options are chosen others become available or are dropped. Makes for a very intuitive experience for the visitor.

Not honoring their word regarding future add-ons I've held an unlimited Developer license for 12 years. Gravity Forms stated that "Future add-ons released for Gravity Forms will be available at no cost for developers." This is no longer true.

The best form plugin, hands down Solid plugin that works exactly as I need it to every time, and has robust features. Worth every penny for the pro version to make complex form creation painless.

Gravity forms is awesome Gravity forms is awesome. I have been using them on multiple sites for years. Significantly better than the free WP options.