I wanted to tone the gold tones in my… I wanted to tone the gold tones in my hair so I used the blondify 10A Natural ash blonde with 20 volume developer & it did nothing at all to my gold tones. My hair was an 8 to begin with so I don’t know why it didn’t work. I was wanting a very light natural blonde with no gold tones. My natural undertones are gold so when I do go lighter, it brings out some of the goal times, especially by my roots, and I figured this toner would help but it did nothing.

The color was named extra cold light… The color was named extra cold light ash blonde but came out very dark. It also had more grey than ash tones. In some places on my head i actually had greenish grey streaks though those have almost disappeared after several washes.

Responsive and helpful service Good responsiveness through all the issues I had ordering product. Cant really put the whole of the wait time on you guys as FedEx messed up and then later my package was held for inspection. Good products, wish you guys still had the little pack advertised in the white-blonde hair guide on the website but I made due without.

UGLY DUCKLING #1 Ugly Duckling is superior product..I've used many products but Ugly Duckling has never failed me..developing has fastest action leaving hair not damaged...Great for hair that is already damaged.. Colors are so true! Beautiful shine that last! I wouldn't use any other product...Ugly Duckling #1

I wasn't a fan of the toner I wasn't a fan of the toner. I'm pretty sad about it too because I seen on a online ad it was the best. Definitely not the best product. My hair was still very yellow and I followed the directions to a T.