Brad Hilton
GBVital to our growth A big part of our 230% ecommerce growth is due to Kasey and the Luck & Co team. Our web growth and sales saved our company. With covid, brick and mortar dropped ~50%. However with a lot of hard work we put together a strategy that helped convert our retail customers to online, retain new customers and upsell our pottery. From revamping our email flows and campaigns (which increased our email revenue by 76% in the first 45 days) to helping us successfully launch our Loyalty Program, Luck & Co were a vital piece in helping us craft and execute those strategies. We now feel ready for whatever 2021 may bring. - Brad Hilton, President, Edgecomb Potters
Bridget Balesteri
GBGreat Experience! We’re an international brand selling men's haircare care products, with a growing e-commerce presence. After the first month of working with the Luck & Co team, our revenue from Klaviyo completely skyrocketed. It went from about 2-3% of our monthly revenue to then 33% of our revenue once Luck & Co. took over. Our Shopify revenue grew 32% that month as well and I can safely say that was all due to the Luck & Co team. I know that we did not run any sort of additional ad campaigns or promotions that would drive anything to our website. Now, after about 4 months of working together, 50% of our revenue comes from email, and all work is completely done by the Luck & Co team - we just review the calendar and emails (which most of the time is as easy as responding to an email with “yes, go ahead!”) Knowing that our emails are being taken care of was such a huge responsibility taken off of our marketing team’s plate. I know we felt so much better knowing that the emails were being sent to the appropriate portion of our list and that every email had our brand’s authentic voice and point of view. We know that our company has found the right fit when it comes to their team and we love seeing previews and ideas for more email campaigns. We’re planning on investing the extra money that we have been making from the emails back into our business. I would absolutely recommend Luck & Co. to any ecommerce brand that needs help with email marketing. We were completely lost and didn’t know how to approach emailing customers at all. Kasey and her team were very patient and willing to explain what they were doing and the reasoning behind it and they really taught us the whole way. They send preview emails where they can tweak and change anything that you need and they are very receptive to changes and feedback. They respond to emails very quickly and they always schedule additional calls and meetings when needed. Another aspect that I found very helpful was that they worked with our other 3rd party team, Wishpond, and helped us streamline those ads and landing pages to make sure that messaging was consistent across the board. They also gave a lot of their own ideas for campaigns or things that we could create on the website that would help drive sales or increase our customer list. Overall, we have had a really amazing experience and I think it is one of the best investments we have made into the e-commerce portion of our business.
Brittany Guy
GBDon't wait to work with Luck & Co! Before working with Luck & Co, we were sending sporadic email campaigns and mostly guessing when it came to the contents of the emails, the send times, segmentation, etc. We had an abandoned cart flow that was outdated, unpersonalized, and we weren't sure if it was working. Our team didn't have the capacity to dive too deeply into anything, and we knew there was quite a bit of revenue we were missing out on by not having professionals take over our email campaigns. We talked to several email agencies before finding Luck & Co - who impressed us right off the bat with their understanding of our situation, our company goals, and their established process of working with clients. They were professional yet personal. Kasey and her team know their stuff, yet they are willing to listen and try out creative approaches as well. They take the time to understand our products and customers inside and out, and we sell somewhat technical products so this was essential. They understood our desire to keep our emails authentic to our brand voice and value-oriented, but still help unconverted customers with their decision. Their design, copywriting, and strategy is all equally strong, and they quickly earned our trust, which is very important when you are having an agency partner speak to your customer base about very technical products. We've seen much higher email revenue than expected since we started working with their team, both with our recovery email flows and our monthly campaigns. Additionally, I thought I'd need to dedicate much more time to guiding the contents of emails, but their team really has learned our voice and goals and saved our marketing team hours and hours of effort. I highly recommend working with Luck & Co, both if you are new to email marketing and if you've been trying it and haven't seen it take off yet. They'll get you where you should be!
Nico Estrella
GBGreat company to work with, great people behind the team. Before working with Kasey and her team, we didn't have a real Email Mkt strategy. We were only sending promotions to all our database without any segmentations or strategy, which was hurting the deliverability of our emails, causing the revenue coming from emails to be declining every month. At first, we had some hesitations weather her team was going to be able to create emails with our brand's look and feel, and also we had our doubts that they were going to bring the revenue we were looking for from our Email Strategy. But now, I can say we're very happy with the results of L&C! They helped us professionalize our email strategy, and it was always easy to work with them. They are very responsive and always they make a great job with every email campaign they design. The time I have to put now thinking on emails is almost none, they care of it, and I trust they will bring the revenue we're looking for our emails. 100% recommended!
Omer Golan
ILI will recommend any D2C brand … I will recommend any D2C brand to start working with L&C. Kasey and the team act as true partners, supporting our business growth. At first, we had no email activity, so we had doubts about if the email revenue is going to be big enough to justify the agency activity. After the first 2 months, we already saw great results. The L&C team is super responsive, supportive, acts FAST, does fantastic work, and gets everything done with a smile. A pleasure to work with.