Great frames great prices! Easy ordering with a large selection of premium frames (including the difficult to find frames I was looking for). I was able to purchase a better progressive lens much more reasonably than from my eye care professional. I love the price match guarantee and the piece of mind of the return policy should these not work out.

Sometimes the best laid plans still… Sometimes the best laid plans still present a challenge. However, in the hand of GoOptic even unexpected challenges are handled well. When the progressive lenses were on the cusp of standard and short frames GoOptic eagerly stepped up to ensure that the proper field of view for all ranges were comfortable for me, even to the point of remaking the lenses. Thank you GoOptic, you have earned my confidence in doing business with you. I will be back :)

Thankfully found my discontinued frame Searching for my current frame that broke. Retail store told me it was discontinued. Did an internet search and came across Go-Optic. Good pricing and professional looking website

An easy process with great lens and coating options I like that your website contains some technical information on the lens options (like refractive index and specific brands). A lot of other eyeglass websites are pretty sparse on information, and I like to know what I'm really getting.

high quality lenses They have high quality options for lenses. They hopefully can find the frame I want, even though it's discontinued. They have a great checkout experience.