Gen 2 Lid=New O-Ring that is a Winner I ordered a replacement Gen2 lid for one of my Bison travel mugs as the one I had was pretty worn and leaking without great effort. The replacement lid has a new (to me) design o-ring that is tapered, unlike the older version that was squared. The new design seals much easier and far more effective than the older design.

Great Find! From the beginning of my interaction with the website through the actual order. This company really cares and go out of their way to ensure you can tell. In my book, they're tops!! I had pre-sales questions and spoke to Janis, she did an excellent job of answering my questions throughly. 👏 Then there's Jeremy (co-owner), an awesome guy that cares deeply about the customer and the company. Thank you both for all that you do. It'll be a couple days before I receive my cooler, but I believe it'll be great because everyone takes pride in this company and products. Long live small business! I'll do my part to introduce friends and family to your business.

Great customer service I received prompt attention from customer service "Brian" on a zipper warranty claim. He exceeded my expectations. Super fast shipping and turn around time. I received very prompt emails about my claim. I will defiantly shop for Bison products next time I need or want something in that line. Phil from Missouri

I have owned 4 Bison coolers since… I have owned 4 Bison coolers since shortly after they went into business and have ordered accessories, most recently some replacement drain plugs. I could not be more pleased with their products and their excellent customer service!

Excellent customer service Excellent customer service. Sent an email requesting a custom logo on a Bison 50 qt cooler. Tyler responded right away, and within a couple hours, I had a perfect logo complete and ready to purchase. I highly recommend Bison coolers to anyone. Tyler was a great representative for the company.