Very pleased with this company Very pleased with this company. Taxi booked a day in advance for a transfer from the hotel to Heathrow T5. Booking process was simple and cost reasonable for the area. Driver turned up a little early and rang me once at the hotel which was great. He also helped me with my two big check in bags. I was worried about booking a taxi but the entire experience was perfect. Thoroughly recommend this company!

Unreliable, Unprofessional Absolute a joke, booked 10 days advance, received email confirmation and payment taken from credit card. At time of pick called to ask whereabouts of the driver, i was informed your booking has been cancelled as payment was not processed. Payment was processed and emailed them the confirmation. No courtesy to inform us they cancelled the booking. Had to make alternative emergency arrangements for airport drop off, just made it in time before check in closed. Do not use, unprofessional and unreliable, much better customer focused competitors out there

Told to book un Uber by unreliable driver Had booked for an early Sunday morning trip to Heatrhow airport, after 10 min waits and attempting to call nu,erous time, the driver finally picked the phone and told me he had slept in. He would be another 30 min to get to me, which was hard to trust and also meant I would late for my flight. He advised me that an alternative was for me to “book an uber” and that he'd pay for it, now there is no uber around my area and after trying different companies and finding a taxi to take me, this costed me a hefty sum which I am still waiting to get refunded.

A fantastic service highly recommended. A fantastic service, peace of mind early 6am pick up from Heathrow. Long flight and relieved to receive a tex from the driver saying he was waiting outside. Been let down in the past from other cabs not showing up and would highly recommend Prima based on my experience.

BAD!! BAD!!! Scammers. Booked a 6 person van for 5 people plus luggage. They told me the night before I need to upgrade to an 8 person van to accommodate the luggage. Rate went from 60 to 169. Refused to refund the original 60 when I canceled. AVOID.