Unreliable, Unprofessional Absolute a joke, booked 10 days advance, received email confirmation and payment taken from credit card. At time of pick called to ask whereabouts of the driver, i was informed your booking has been cancelled as payment was not processed. Payment was processed and emailed them the confirmation. No courtesy to inform us they cancelled the booking. Had to make alternative emergency arrangements for airport drop off, just made it in time before check in closed. Do not use, unprofessional and unreliable, much better customer focused competitors out there

Very pleased with this company Very pleased with this company. Taxi booked a day in advance for a transfer from the hotel to Heathrow T5. Booking process was simple and cost reasonable for the area. Driver turned up a little early and rang me once at the hotel which was great. He also helped me with my two big check in bags. I was worried about booking a taxi but the entire experience was perfect. Thoroughly recommend this company!

Terrible driver Terrible driver. Dangerous driving. Late to arrive. Looked like he was falling asleep at the wheel so terrifying drive. Complained to the company and heard nothing back. Hopeless. Do not use.

Outstanding service at a difficult time Outstanding service. Our flights were cancelled because of the health emergency and we got flights two days later. We emailed the taxi company from New Zealand and they immediately agreed to collect us at the new time. They came as promised, on time, and got us back home at a time when some operators had decided to stop providing any service. I would certainly use them again.

A fantastic service highly recommended. A fantastic service, peace of mind early 6am pick up from Heathrow. Long flight and relieved to receive a tex from the driver saying he was waiting outside. Been let down in the past from other cabs not showing up and would highly recommend Prima based on my experience.