Beware being mis-sold I would strongly recommend caution before hiring these people or indeed Hertz who own them. I hired a car from their Alicante office via RentalCars.Com. The total price for three days was just over £40 which I paid in advance. On collecting the car I made clear to the Firefly representative that I had my own specialist car hire insurance and did not need anything further from them. I even specifically asked, before signing and initialing the document he gave me, that I had nothing more to pay. After I returned the car, no invoice was sent but my credit card was charged £164 (4 times the cost of the rental!) - they refused to repay this on the grounds that I had signed a document taking out some form of super cover, which they must have known I did not need. I complained to the European Car Rental Conciliation Service who just pointed out that I had signed the form and was therefore liable. What the Conciliation Service failed to consider was whether others have been scammed in this way, and whether representatives have any financial incentive to make customers take out such extras without understanding what they are. If the leaders of this company had any integrity they would monitor complaints such as this, explain how the incentives for staff work and publish guidance for staff making it clear that mis-selling will not be tolerated. For us customers, my advice is to be very careful with all hire companies to check what you are signing - the forms look to be deliberately obscure!

This company is a fraudulent scam… This company is a fraudulent scam company. They deliberately added full insurance cost of 322 euros to my bill when I specifically declined this at the hire car desk on arrival at Alicante Airport. I challenged this charge on returning the car but they just fobbed me off. This is deliberate fraud and on checking Google reviews then this and other similar examples are on just about every review

Very friendly team The employees were very friendly and helpful. The process was fast and smooth.

I hired a car from Firefly but will never do that again I hired a car from Firefly, through Holiday Autos, in Seville from 17-28 March 2024. Everything was fine until a few days after I returned to the UK and found c£450, unexpected unaccounted and unexplained, taken from my credit card. Despite their claim to respond to all queries in 3 days, I have now been waiting for 8 days with no response. The customer query form on the Firefly / Hertz site does not work. I would certainly not use them again.

Always good to rent a car from FIREFLY Always good to rent a car from FIREFLY. Good service and very customer friendly. No fuss about expensive insurance or extra rental costs. Fast and efficient.